Is Email Marketing Dead?

Unwanted email (spam) has become one of the great bogeymen of the internet age. It seems everyone hates it, and anti spamming software has become so pervasive that even genuine email gets caught in the net. There are claims that 95% of all email will be undeliverable in the near future. So, surely this spells the end of what has been lauded as the most effective of online marketing tools? Well, no! The fact is, email marketing, using your list, is still the most effective marketing tool around, provided you follow the rules. There are five principles you must understand and use for effective email marketing campaigns. more...


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